An end-to-end process for a complete product, or pick and choose

I

Brand identity

What is your story? What are you trying to convey? In this step, I’ll work with you to develop (or redevelop) your image. We’ll define your story and values, and will use that to inform the creative development of your brand.

Deliverables

  • Logo
  • Color pallet
  • Exploratory design motif

II

Content strategy

With a clear understanding of your story and brand identity, we’ll dive into brainstorming the content of your site. We’ll work together to perform competitor research, develop marketing personas, and define your customer pain points. Then, we’ll use what we’ve learned to create compelling content funnels that lead to clearly convertible goals.

Deliverables

  • Marketing personas
  • Marketing strategy outline
  • Site map
  • Site copy

III

Web design

Now that your content is flushed out, we’re ready to begin placing it in a visually appealing layout. I’ll start with wireframes that we’ll use to determine general content hierarchy, and then will jump into high fidelity mockups.

Deliverables

  • Website wireframes
  • Website mockup

IV

Web development

With the high fidelity mockups in hand, I’m ready to start coding. Depending on your project needs, this step may vary, but typically I’ll be building a static website in a modern SSG framework like Eleventy.

Deliverables

  • Website code
  • Digital assets

V

Deployment

Now that your digital asset is ready, all that’s left to do is launch it. I’ll host your website or app on a cloud-based platform that scales with you as your traffic grows. Alternatively, I can also hand off the finished code to you or your organization.

Deliverables

  • Live website

VI

Ongoing maintenance

I offer tiered support plans to fit every budget. Starting at basic hosting and maintenance, and scaling up to prepaid (discounted) support hours and analytics reporting. You’re as covered as you want to be.

Ready to get started?